Statistics and analytics

AlterCPA Moe includes not only CRM itself, but also a couple of useful tools for statistics and analytics of your orders.

Order statistics

In the "Traffic" section in the personal account of the company administrators and in the "Statistics" section of the personal account of the affiliate (traffic source), there are several reports that can be used to evaluate your traffic in terms of useful parameters.

Traffic statistics menu

Offer statistics for affiliates

Each of these reports contains the following fields:

We calculate four buy-out indicators. You can focus on the most useful in your particular case:

The former is ideal for assessing the long term, while the latter is appropriate for analyzing the short term and recent shipments.

Order and lead analytics

In the personal accounts of the company administrators there is a report "Analytics of orders", and in the personal account of the affiliate there is a very similar to it "Analytics of leads".

Order analytics

The analytical report is shown in the context of several parameters: affiliates, offers and countries. When you click on the name, the report will be filtered by the selected offer, affiliate or country. When filtering by affiliate, a breakdown by its sources appears in the statistics. When filtering by country, statistics by region are shown.

To see the name of a column, just hover the mouse over its icon.

The report shows the number of leads depending on their status:

Approval indicators are calculated as the number of confirmed leads in relation to the number of valid or all received leads. Leads in hold are not considered approved in this report.

The company administrators also have access to statistics on the invoice amount for confirmed orders: total and average amount for all available currencies.

Call analytics

Call analytics is very similar to order analytics, it has the same field composition and statistics breakdown. The most important difference is that it works not with the date of of the order received, but with the date of its change.

Call analytics

Regardless of when the order was received, it will appear in this report exactly at the moment of its change. In the "Processing" block, not the number of orders is counted, but the number of changes — calls from the call center and hold.

Delivery analytics

The cornerstone of any product traffic is delivery analytics. This tool should be the first page that your staff analyst opens at the start of the day.

Delivery analytics

Just like the analytics of orders or calls, the delivery report provides data broken down by affiliates with sources, offers and countries with regions. In addition, there is a division by delivery services.

Quantity counters of orders show how many orders are in a particular status: total approved, on packaging, sending, in transit, delivered, paid and returned. The status name will appear if you hover over its icon.

Buy-out rates work similarly to statistics reports: all orders accepted, shipped, delivered and completed.

The gross and average invoice amounts are calculated for paid orders and displayed separately for each currency.

In the finance block, you can calculate your net profit. The expense displays the cost of orders sent. In the income, the amount of purchased leads is shown. Profit is calculated from these two indicators. The currency can be selected in the form above the report.

Call center statistics

Call center statistics allows you to analyze the work of your operators and teams. It is especially useful for working with the main call center. This report shows a summary table of calls and a detailed history of all changes that this table is based on.

Call center analytics

Column values in the statistics table:

In this table, the most useful metrics are agent performance and average invoice amount. These are the indicators that you can punish and reward your operators for.

Delivery statistics by operators

Delivery statistics allows you to analyze the success of operators and teams working in the "primary" call center. The compisition and meaning of the report columns matches the delivery analytics report.

Delivery statistics

At the moment of order confirmation, CRM remembers which operator confirmed it. This report collects data on confirmed orders by team and operator. Please note: the date for this report is the moment the order is received in CRM, not the moment it is confirmed.